Marketing Associate

We're looking for a Marketing Associate to join our growing Marketing team. This is a hands-on, generalist role designed to give you broad exposure across the full marketing function - from product marketing and campaigns to content, enablement, and go-to-market execution.

You'll work closely with the product marketing team and collaborate across the wider Marketing organization, including demand generation, customer marketing, and brand. This breadth is intentional: we want someone who's eager to learn how all the pieces of a marketing team fit together, and who can contribute meaningfully across multiple workstreams from day one.

This role is a great fit if you can translate complexity into clarity, are energized by cross-functional work, and want to build a well-rounded marketing foundation in a mission-driven, fast-paced environment.

What You'll Do

Help translate product capabilities and releases into clear, outcome-focused narratives for different audiences

Create user-facing content - how-to guides, one-pagers, release notes, and quick-reference materials - for new features and workflows

Develop and maintain a library of educational resources including videos, demos, and written guides for key user groups

Partner with the broader Marketing team to develop and support

campaigns that drive awareness, engagement, and product adoption
Support go-to-market planning and execution for new feature releases, coordinating timelines and deliverables across teams
Build sales enablement materials such as pitch decks, battlecards, and competitive one-pagers that help internal teams communicate product value

Contribute to campaign execution across channels, including email, in-app, and content, gaining hands-on experience with the full campaign lifecycle

Monitor user questions and feedback to identify content gaps and inform messaging priorities over time

2–4 years of experience in marketing, product marketing, content marketing, customer success, demand generation, or a related role for a B2B technology company

Exceptional written communication skills with a talent for simplifying complex information into clear, compelling narratives

Analytical and comfortable pulling data, reviewing metrics, and drawing insights from different datasets to create campaigns and assess performance

Intellectually curious: passionate about learning the product and understanding its value for different customer segments and users
Strong project management skills with the ability to juggle multiple priorities in a fast-paced environment

A self-starter who takes initiative and figures things out independently - you don't wait to be told what to do, you identify what needs to happen and make it happen

Collaborative by nature, with a track record of working effectively across functions

Genuinely curious about technology - you pick up new platforms quickly, experiment freely, and actively look for ways AI and marketing tools can help the team work smarter

Experience in a high-growth startup or healthtech environment is preferred, though not required

Familiarity with the HME/DME or healthcare ordering space - understanding clinician, supplier, and patient workflows is preferred, though not required

Hands-on experience with any of the following is a plus:
Design tools such as Figma and Gamma for creating visual assets and collaborating on marketing materials

Customer communication and marketing automation platforms such as Customer.io and HubSpot for lifecycle messaging and campaign execution

AI-powered tools such as Claude, Gemini, or OpenAI for accelerating content and workflow automation

Medical, Dental, and Vision Coverage: Comprehensive plans with options for low-to-no-cost premiums.

Employer HSA Contribution: Company-funded contributions to your Health Savings Account.

401(k) Retirement Plan

Equity Incentive Plan

Annual Company-Wide Bonus: Opportunity for up to 15% bonus based on company performance.

Remote-First Culture: We are remote-first with a dedicated NYC office and reimbursement options for co-working spaces.

Flexible Vacation Policy
Summer Fridays: 5 additional Fridays off during the summer (separate from PTO).

Home Office and Wellness Stipend
Monthly Internet Stipend
Annual Learning and Development Stipend